Mission & Objectives

The World Trade Center North Carolina is leading a three-year, $2.25 million global strategy to make the Research Triangle Region of North Carolina more globally competitive.

The plan spells out 45 action items in seven strategic areas to:

• Support and maintain the World Trade Center North Carolina as the locus of international activities for the region.
• Organize and promote a seamless and value-added system of global trade assistance for Research Triangle Region businesses to increase the export of goods and services.
• Develop an aggressive and targeted marketing program to attract foreign direct investment to the Research Triangle Region.
• Elevate the Research Triangle Region brand globally so the region can attract trade, investment and knowledge workers.
• Educate the leaders, citizens and students of the Research Triangle Region about issues of global economic competitiveness.
• Develop and coordinate opportunities to maximize the benefits to the Research Triangle Region from business engagement with foreign businesses, leaders, regions and citizens.
• Coordinate the Research Triangle Region's economic activities associated with international business and trade, and develop research and marketing to support the region's global positioning and competitiveness.

North Carolina and the Research Triangle Region are well positioned to expand international trade and investment.

The mission of the World Trade Center of North Carolina is to ensure that the dozens of agencies and organizations that support global business and trade align their efforts strategically to achieve maximum results.